About

Hi, I'm Sunny — the Korean who tells you the truth.

Sunny Park

Founder & Editor · Jinjja or Not

There's a wall of Korean snacks at your grocery store and a hundred TikToks telling you every single one is "life-changing." Most of them aren't. I'm here to tell you which ones actually are.

I grew up in Korea eating this stuff — the ramen, the seaweed, the weird-but-wonderful convenience store finds. So when a product goes viral abroad, I can usually tell you whether it's genuinely great or just good marketing. That's the whole idea behind the name: jinjja (진짜) means "real" or "for real" in Korean. Every review here ends with one honest verdict — is it jinjja good, or not?

How my verdicts work

• 🛒
  I actually buy it and try it.
  If I haven't eaten it or used it myself, I don't review it. No repackaged press releases here.
• 🇺🇸
  Explained for a non-Korean palate.
  I compare things to snacks you already know, so "sweet-spicy" or "way less salty than American chips" actually means something.
• ⚖️
  I'll call out the overhyped ones.
  Being Korean doesn't mean I love everything Korean. If something famous is mid, I'll say so.
• 🔗
  Honest even when there's a link.
  Some posts have affiliate links, but my opinion is never for sale. The verdict comes first; the link is just there if you want it.

Wait — is this an ad?

Jinjja or Not uses affiliate links, which means if you buy something through a link here, I may earn a small commission at no extra cost to you. That's how the site keeps the lights on. But I pick the products first and worry about links second — never the other way around. You can read the full affiliate disclosure anytime.

What's coming next

I started in the Korean snack aisle — the stuff that's easy to find abroad and actually worth your money — and I'm still working through it. I've now also started on K-beauty: cleansers, toners, the skincare that's genuinely worth the shelf space rather than just the packaging. Same rule the whole way: I buy it, I put in the time, then I tell you straight.

Jinjja or Not is an independent site written and run by Sunny Park (business name: Sunyoung Park). Based in Korea, writing for the world.